![]() ![]() ![]() The people who present those choices, the restaurant owner, your spouse, your doctor, your employer, are choice architects. ![]() The way choices are presented to us can change the decisions we make. Insights from Chapter 10 Insights from Chapter 1 He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day.Įric J. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. Original book introduction: Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. Please note: This is a summary & not the original book. Johnson's The Elements of Choice in 20 minutes. ![]()
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